We all have personal values which form the basis for our decisions and help us reach our aims.

It is also important for our daily teamwork, for the fulfillment of our tasks and for our further success to share common values. Only together we are in the position to work towards our aims successfully.

In the following guiding principles, our factors of success, the basic values of KÄRCHER worldwide are described – they show who we are and what we wish to achieve.

These guiding principles are binding. They determine everything we do – both internally and externally. But they can only fulfill their purpose if our thoughts and actions are guided by these principles and if we allow them to become “alive” in our daily work.

Our Range of Services We offer cleaning systems, cleaning products and services for recreation, household, trade and industry with an optimum price-performance ratio.

Market Position KÄRCHER is an international company and regards itself as the benchmark.

Innovation As innovative leaders, we are setting standards in technology, service and design to provide optimum benefit for our customers and to satisfy our customers’ requirements.

Resource Handling We create our products, services and processes in an environmentally–friendly manner.

Growth, Finance and Earnings We will increase our earnings and financial strength by profitable growth.

Family-owned company The shareholders identify themselves with the company. KÄRCHER will remain a family-owned company.